DOHA, Qatar (AP) — In a dusty neighborhood on the outskirts of Qatar's capital, guards stand duty at a gated compound ringed with razor wire, carefully checking passports and permits before allowing anyone inside. But this isn't a prison or a high-security area associated with the ongoing World Cup.
It's the liquor store.
Rigid limits on alcohol are a fact of life in this conservative Muslim nation on the Arabian Peninsula, which follows the same strict Wahhabi interpretation of Islam as its neighbor Saudi Arabia. Soccer fans coming to Qatar for the World Cup got a taste of that just before the tournament as authorities cancelled beer sales at stadiums.
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Yet corks continue to be popped in luxury boxes at games. Fans are filling pints from beer towers at dozens of hotel bars, lounges and nightclubs with liquor licenses. Sales of $14 Budweisers at Doha's FIFA Fan Zone continue unabated.
“Not to say that you need alcohol to fuel your life, but it’s a good time,” said Ed Ball, an American who created an online map for imbibers in Doha to find bars. “The idea being passed around that you can’t drink in Qatar is wrong. There are places.”
In addition to the bars, there's the liquor store where non-Muslim residents and visitors can shop after applying for a government-issued license. Located next to an Indian school in Doha’s dusty Abu Hamour neighborhood, it is run by the Qatar Distribution Co., a state-owned enterprise under the umbrella of Qatar Airways, which holds exclusive rights to distribute alcohol and pork in the country.
The store — currently the only one selling liquor in Qatar — operates on an appointment system, harkening back to the strict coronavirus regulations that governed this country prior to just before the World Cup.
On a recent visit, guards twice checked an Associated Press reporter's identifications and appointments. Razor wire tops the compound’s high walls, which bar the public from a peek inside. Signs warn that any abuse aimed at the guards can result in an alcohol license being revoked. Empty silver-colored beer kegs are piled up in the parking lot.
The ball used at the Qatar World Cup is fitted with a device with a sensor that collects a variety of data. This data includes tracking the location of the ball and when the ball has been kicked.
At the end of a chlorine-scented walkway, customers reach the entrance to the store. Inside, the shelves and stands are stocked with bottles of wine largely running from $12.50 up to $45. A liter of Absolut vodka goes for $42, while a liter of Jack Daniels whiskey sets a shopper back $70. A 24-pack of standard Budweiser cans costs nearly $52.
A small section of the store offers frozen pork pepperoni pizzas, slabs of bacon, Spam and cans of pork and beans.
Customers filled their carts or carried bottles and cans in their hands, checking against shopping lists or texting family members to double check what was needed. Several wore FIFA passes for the tournament around their necks.
Outside the shop, a 31-year-old British woman who works as a school teacher in Qatar, filled the trunk of her car. She declined to offer her name, given the connotations drinking can carry in Qatari society, but dismissed criticism surrounding drinking and the tournament.
“It’s really not that big of a deal,” she said of the licensing system in Qatar. “It’s like going to the supermarket — for alcohol.”
She added that she thought the restrictions on sales for the matches also made sense. “I’m British. I know what it’s like to to be around drunk people all the time.”
Across the wider Persian Gulf, alcohol remains banned in Iran, Kuwait, Saudi Arabia and the sheikhdom of Sharjah in the United Arab Emirates. Drinking alcohol is considered haram, or forbidden, in Islam. Imams point to a verse in the Quran calling wine “the work of Satan.”
But the region as a whole has a long history with alcohol, itself an Arabic word. The 8th century poet Abu Nawas even was known for his "khamriyyat," or “wine poems.”
Both alcohol and pork face a 100% import duty. Qatar says it uses the tax revenue to improve health care, infrastructure, education and other public services.
Visitors are not allowed to bring alcohol into the country. Many hotels are dry and prohibit guests from bringing alcohol to their rooms.
Even with those restrictions, Qatar sold 23.2 million liters of alcoholic drinks in 2021, according to data from Euromonitor International. Though dwarfed by the United Arab Emirates' 115 million liters sold in the same period, Qatar's numbers show a 14.6% growth as the pandemic waned.
Meanwhile, Ball's online map of bars in Qatar has been viewed over 875,000 times. An accompanying Twitter account shows him downing two pints of beer in 10 seconds.
“For me, drinking is just like eating. It just goes along with the culture,” Ball told the AP after returning home to Seattle, where he works for Boeing Co. “I know it’s not part of Qatar … but it’s also part of the World Cup. One of the biggest sponsors is Budweiser so it just goes to show you it kind of goes hand in hand.”
Bars in Qatar typically scan IDs of those heading in, with many working on a voucher system during the tournament to make sure fans spend at least certain amount.
On Saturday night, a group of Russians screamed expletives at the U.S. team during its match with the Netherlands as they downed shots and posed for photographs with servers at Doha's Irish Harp.
Dermot O'Callaghan, a 66-year-old soccer fan from Dublin, Ireland, enjoyed a much calmer pint at the bar, swaying along to the Cuban band Chicas Melao.
“It's very enjoyable, you can get a drink here if you want in the evenings,” O'Callaghan said. “You do have a cohort of fans roaming around, looking for a drink.”
Gallery: Soccer's most memorable World Cup moments

FILE - Brazil's Pele, center, is hoisted on the shoulders of his teammates after Brazil won the World Cup soccer final against Italy, 4-1, in Mexico City's Estadio Azteca, Mexico. Brazil's third World Cup triumph meant it kept the Jules Rimet trophy for good. The Hand of God. Zidane's headbutt. Gazza's tears. Many of soccer's most iconic moments have taken place at the World Cup, the latest edition of which starts in Qatar on Sunday. The Associated Press has covered the tournament through the years and followed the world's greatest players, none more so than Diego Maradona and Pelé.(AP Photo, file)

FILE - An aerial view of the Centenario stadium in Montevideo, Uruguay, July 30, 1930 during the World Cup final soccer match in which Uruguay defeated Argentina 4-2. (AP Photo/File)

FILE - Uruguay's first goal in the World Cup final soccer match against Argentina, in Montevideo, Uruguay on July 30, 1930. Uruguay defeated Argentina by four goals to two. (AP Photo/File)

FILE - The Italian soccer team perform the fascist salute in Colombes Stadium, Paris, before the start of the World Cup final soccer match against Hungary on June 19, 1938. Earlier in the tournament that was taking place amid the drumbeat of war, the team caused consternation by wearing black shirts in a match. (AP Photo/File)

FILE - U.S. center forward Joe Gaetjens is carried off by cheering fans after his team beat England 1-0 in a World Cup soccer match in Belo Horizonte, Brazil on June 28, 1950. (AP Photo/File)

FILE - Uruguay player Ghiggia scores during the World Cup final soccer match against Brazil, in the Maracana Stadium in Rio de Janeiro, Brazil on July 16, 1950. Uruguay won 2-1. (AP Photo/File)

FILE - West Germany's Helmut Rahn, center with arms raised, celebrates after equalizing in the World Cup final soccer match against Hungary, at Wankdorf Stadium, in Bern, Switzerland on July 4, 1954. (AP Photo/File)

FILE - Brazil's 17-year-old Pele, left, weeps on the shoulder of goalkeeper Gilmar Dos Santos Neves, after Brazil's 5-2 victory over Sweden in the World Cup final soccer match, in Stockholm, Sweden on June 29, 1958. (AP Photo/File)

FILE - Italian forward Giorgio Ferrini, centre, is sent off by British referee Ken Aston after an incident during the first half of the World Cup soccer match against Chile in Santiago on June 2, 1962. Ferrini refused to leave the field and was removed by police officers. The match has been labelled the 'Battle of Santiago'. (AP Photo/File)

FILE - Detective Chief Inspector William Little, left, holds the World Cup, as Senior Commander John Lawlor, centre, and Chief Superintendent William Gilbert, admire the cup after its safe return to the police at Cannon Row Police Station, (Scotland Yard), London on March 28, 1966. The cup was returned to the police after it was found in the garden of David Corbett's home in Beulah Hill, Norwood, London, United Kingdom, by his mongrel dog "Pickles" who sniffed it out while being taken for a walk. (AP Photo/Rider-Rider, File)

FILE - The North Korean soccer team line-up before their match against Portugal, at Goodison Park, Liverpool, England, on July 23, 1966. Portugal defeated North Korea 5-3. (AP Photo, File)

FILE - A shot from England's Geoff Hurst, not in photo, bounces down from the West Germany crossbar during the World Cup final at London's Wembley Stadium on July 30, 1966. The linesman gave it as a goal and England went to to win 4-2. (AP Photo/File)

FILE - The teams from West Germany, in white shirts, and East Germany line up for the national anthems before the start of the World Cup Group 1 soccer match in Hamburg, on June 22, 1974. The match ended in a 1-0 win for East Germany. (AP Photo, File)

FILE - West Germany captain, Franz Beckenbauer holds up the World Cup trophy after his team defeated the Netherlands 2-1, in the World Cup final soccer match at Munich's Olympic stadium, in West Germany on July 7, 1974. (AP Photo/File)

FILE - Mario Kempes of Argentina, right, celebrates, after scoring Argentina's second goal against the Netherlands, during their World Cup final soccer match, at the River Plate Stadium, in Buenos Aires, Argentina on Sunday, June 25, 1978. It was Argentina's first World Cup triumph. (AP Photo/File)

FILE - Algerian soccer supporters show money to photographers in protest, in Gijon, Spain, after the World Cup soccer match between West Germany and Austria on June 25, 1982. West Germany were leading Austria 1-0 after 10 minutes of play, then both teams pointlessly kicked the ball around, barely breaking a sweat and ensuring they both qualified at Algeria's expense. (AP Photo/File)

FILE - Captain Carlos Alberto, center, of Brazil, holds the gold Jules Rimet trophy after his team defeated Italy in the World Cup final soccer match at Azteca Stadium, in Mexico City, June 21, 1970. Brazil won, 4-1. (AP Photo/Gianni Foggia, File)

FILE - Italy's Paolo Rossi celebrates, after scoring the second goal for his team during their World Cup match second round soccer match against Brazil, in Barcelona, Spain on July 5, 1982. Italy, who beat Brazil 3-2 in a classic match, went on to win the tournament with Rossi scoring six goals. (AP Photo/File)

FILE - Italy's Marco Tardelli, right, hits the ball past West German defender Bernd Forster, to score his team's second goal, during the World Cup Final in the Santiago Bernabau Stadium, Madrid,on July 11, 1982. Italy defeated West Germany 3-1. (AP Photo, File)

FILE - Argentina's Diego Maradona, left, beats England goalkeeper Peter Shilton to a high ball and scores his first of two goals in a World Cup quarterfinal soccer match, in Mexico City on June 22, 1986. This goal has gone down as the "Hand of God" as Maradona used his left fist to knock a ball past England's Shilton. (El Grafico, Buenos Aires via AP/File)

FILE - Argentina's Diego Maradona, second left, is about to score his second goal against England, during their World Cup quarter final soccer match, in Mexico City, Mexico on June 22, 1986. England's Terry Butcher, left, tries to tackle Maradona, while England's goalkeeper Peter Shilton is on the ground. Argentina won the match 2-1. (AP Photo/File)

FILE - Diego Maradona, holds up the trophy, after Argentina beat West Germany 3-2 in the World Cup soccer final match, at the Atzeca Stadium, in Mexico City on June 29, 1986. (AP Photo/Carlo Fumagalli, File)

FILE - Dejected Argentine players Nestor Gabriel Lorenzo, left, and Jorge Luis Burruchaga walk off the pitch, past unidentified celebrating Cameroon players, after the opening match of the soccer World Cup, in Milan, Italy on June 8, 1990. The World Cup has produced its fair share of shocks, not least when Cameroon defeated defending champion Argentina 1-0 in 1990. (AP Photo/File)

FILE - England's Paul Gascoigne cries as he is escorted off the field by team captain Terry Butcher, after England lost a penalty shoot-out in the World Cup semifinal soccer match against West Germany in Turin, Italy on July 4, 1990. (AP Photo/Roberto Pfeil, File)

FILE - Colombia's Andres Escobar, lies on the ground during a World Cup soccer match against the United States in the Rose Bowl, Pasadena on June 22, 1994. The US defeated Colombia by 2-1, with Escobar scoring an own-goal. Just a few days later, Escobar was shot dead in his home town of Medellin. (AP Photo/Eric Draper, File)

FILE - Roberto Baggio of Italy looks disappointed after Brazilian goalkeeper Taffarel saved his penalty shot, during the World Cup Final, in Pasadena, Ca., USA, on July 17, 1994. Brazil defeated Italy 3-2 on penalties in the final to win the World Cup. (AP Photo/Luca Bruno, File)

FILE - French striker Zinedine Zidane holds up the World Cup trophy after France defeated Brazil 3-0 during the final of the soccer World Cup 98 at the Stade de France in Paris on Sunday, July 12, 1998. (AP Photo/Michel Euler, File)

FILE - Brazil's Ronaldo celebrates scoring against Germany during the World Cup final soccer match at the Yokohama stadium in Yokohama, Japan on June 30, 2002. Brazil won the match 2-0 with Ronaldo scoring both goals. . (AP Photo/Dusan Vranic, File)

FILE - France's Zinedine Zidane, left, looks on as Italy's Marco Materazzi lies injured, and Italy's Fabio Cannavaro reacts, during extra time in the World Cup final soccer match between Italy and France, at the Olympic Stadium, in Berlin on July 9, 2006. Zidane was sent off minutes before the end of the final after head-butting Italy defender Materazzi. (AP Photo/Jasper Juinen, File)

FILE - Spain's Andres Iniesta celebrates after scoring the only goal in the World Cup final soccer match against the Netherlands at Soccer City in Johannesburg, South Africa on July 11, 2010. (AP Photo/Martin Meissner, File)

FILE - Uruguay's Luis Suarez holds his teeth after colliding with Italy's Giorgio Chiellini's shoulder during the group D World Cup soccer match between Italy and Uruguay at the Arena das Dunas in Natal, Brazil on June 24, 2014. (AP Photo/Ricardo Mazalan, File)

FILE - Brazil's Fernandinho reacts after Germany's Toni Kroos during scored his side's third goal during the World Cup semifinal soccer match between Brazil and Germany at the Mineirao Stadium in Belo Horizonte, Brazil, Tuesday, July 8, 2014. Germany won the match 7-1. (AP Photo/Natacha Pisarenko, File)

FILE - Germany's Mario Goetze scores his side's first goal in extra time against Argentina's goalkeeper Sergio Romero during the World Cup final soccer match at the Maracana Stadium in Rio de Janeiro, Brazil, Sunday, July 13, 2014. (AP Photo/Natacha Pisarenko, File)

FILE - From left to right, FIFA President Gianni Infantino, Russia's President Vladimir Putin, France's President Emmanuel Macron and Croatia's President Kolinda Grabar-Kitarovic stand under the pouring rain during the awards ceremony after final match between France and Croatia at the 2018 soccer World Cup in the Luzhniki Stadium in Moscow, Russia, Sunday, July 15, 2018. (AP Photo/Natacha Pisarenko, File)