Skip to main content
You have permission to edit this article.
Edit
Their View: Everything is not a dollar anymore

Their View: Everything is not a dollar anymore

  • Updated
  • 0
{{featured_button_text}}

BREAKING news: Everything is not a dollar.

In a sure sign that inflation is bearing down on us, the Dollar Tree chain has announced that it is going to stock items in many of its more than 15,000 U.S. and Canadian stores that cost more than a buck.

For the heedless spendthrift throwing money around like a drunken sailor, it soon will be possible to blow as much as $5 on an item in the famously inexpensive shopping destination.

The change was inevitable. Annual inflation was up 4.2% in July, the highest it’s been in three decades. The item you bought for $1 in 1986, when the chain opened, would, according to the U.S. inflation calculator, cost $2.50 now.

Supply chain problems and rising labor costs are contributing factors as we try to find our way out of the pandemic. A dollar isn’t what it used to be in the old days, like a year ago.

Investors apparently love Dollar Tree’s move toward extravagant spending. Shortly after the Chesapeake-based chain announced its dollar-busting plan late last month, its stock rose 13% at the opening bell Sept. 29.

Make no mistake, despite the name, Dollar Tree is no nickel-and-dime operation. From that modest start 35 years ago (original name: Only $1.00), the Virginia operation has grown into a Fortune 500 company.

The move to break the dollar barrier should surprise no one. At Dollar Tree and elsewhere, the buck has taken a beating, although some things can still be had for a dollar.

Among the limited items a website listed recently that cost a dollar or less: a cup of coffee at McDonald’s; a Megabus ticket (limited number on each bus); a Classic Crispy Chicken Jr. sandwich at Burger King; a can of Pabst Blue Ribbon (if you buy it by the case, and who doesn’t?); a lottery ticket or select Kindle books.

For the frugal husband doing last-minute shopping, Dollar Tree’s move requires some thought. That $20 you withdrew from the ATM might not yield as much change when you’re checking out after your spree at the Tree.

And when your beloved opens that special gift, be sure to tell her that just because it comes from Dollar Tree doesn’t mean you paid only a buck for it. Could have set you back as much as a five-spot.

And when she mutters, “Big spender,” you can be sure she means it.

Catch the latest in Opinion

* I understand and agree that registration on or use of this site constitutes agreement to its user agreement and privacy policy.

Related to this story

Most Popular

Virginia’s Department of Motor Vehicles is now open for walk-in business, more than 18 months after COVID-19 caused the state to shut the doors. Why did it take so long, and require so much pressure to go back to even a three-day-a-week walk-in schedule?

Welcome to the Conversation

No name-calling, personal insults or threats. No attacks based on race, gender, ethnicity, etc. No writing with your caps lock on – it's screaming. Keep on topic and under 1,500 characters. No profanity or vulgarity. Stay G- or PG-rated.

Get up-to-the-minute news sent straight to your device.

Topics

Breaking News

News Alerts