DAVENPORT, Iowa — Lee Enterprises Inc., a leading provider of trusted local news and information and a major advertising platform in 77 markets, announced Tuesday the company will work with Amazon Advertising to offer “Over The Top,” or OTT, services to its more than 35,000 local business advertisers.
OTT streams video directly to viewers using various video services and internet-enabled devices, according to a news release from Lee.
“This new opportunity is an excellent example of our commitment to delivering powerful solutions which solve for the needs of our clients and fit within our digital transformation strategy,” said Lee President and CEO Kevin Mowbray. “Amazon Advertising has a compelling presence in the OTT space, and combined with our strong sales culture, deep connections to local advertisers, and our full-service national agency, Amplified, it represents great opportunity for both companies.”
Amazon Advertising offers OTT inventory across IMDb TV, Twitch, top-tier network and broadcaster apps and Amazon’s News app. Amazon OTT and Twitch jointly reach an unduplicated monthly audience of 120 million viewers across the U.S., the release states
“We continuously strive to strengthen our robust product suite to ensure that we deliver best-in-class advertising solutions to the thousands of business that we serve,” said Lee Vice President of Local Advertising Joe Battistoni. “This collaboration with Amazon Advertising will allow our advertisers to reach an even broader audience and further enhances our ability to help them achieve greater results.”
Lee Enterprises owns the Bristol Herald Courier, the Richmond Times-Dispatch, The Roanoke Times and other daily and weekly newspapers in Virginia.
The company, (NASDAQ: LEE), is a major subscription and advertising platform and a leading provider of local news and information, with daily newspapers, digital products and over 350 weekly and specialty publications serving 77 markets in 26 states.